Our Nowrouz Dinner at Jean’s Featured in VOGUE

Nowruz Haftseen Design

Nowruz, meaning “new day” in Persian, marks the first day of spring and the beginning of the Persian New Year. It brings with it a ritual that has been passed down through generations: the setting of the Haft-Seen, a spread of seven (haft) symbolic items beginning with the letter “S” (seen), where heritage, symbolism, and beauty come together to mark renewal and new beginnings.

My intention and inspiration for this year’s design was to explore the delicate balance held within this centuries-old tradition: honoring the past while allowing it to feel contemporary and expressive, balancing abundance with restraint, and symbolism with aesthetics. I wanted this year's Haftseen to feel both rooted in tradition and alive in the present moment.

My own path to floral design is closely tied to this sensibility. Growing up in Iran, gathering and hosting have always been central to our culture, and I’ve long been drawn to the way a thoughtfully designed table can shape an experience and bring people together. Florals, in particular, have the ability to transform a space, creating a sense of warmth, celebration, and connection.

This year’s collaboration with other Iranian women made the project especially meaningful and personal, at a time when community and togetherness feel more important than ever. Nowruz is a unifying celebration for Iranians around the world, returning each year as a reminder that renewal is woven into the rhythm of life. At a time like this, I hope this Haftseen design also serves as a tribute to the resilience and enduring hope of the people of Iran, and to a culture that continues to honor beauty, nature, and life, even in the most difficult of times.