ABOUT
Meet the Creative Director
Leyla is the Founder and Creative Director of LilyFête.
Before launching her studio, Leyla spent over a decade in the fashion industry working as a Merchandiser and Product Developer, partnering closely with design, production, and marketing teams. With a foundation in mathematics and economics, her approach to creative work is structured, intentional, and execution-focused.
After years in corporate fashion, she founded LilyFête in 2022 using flowers as her creative medium, creating environments that transform spaces and guest experience.
Leyla is known for her instinct for design, elevating every project with calm precision. She thrives in collaborative settings and is often brought in as a creative partner on projects where trust, pace, and aesthetic alignment matter.
Her work highlights texture, unexpected combinations, and sculptural detail, treating florals as atmosphere rather than ornament, and she brings this approach to projects across New York and beyond that prioritize experience, narrative, and scale.
About LilyFête
LilyFête is a New York–based floral studio specializing in experiential and commercial event floristry.
We partner with brands, agencies, and private clients across fashion, beauty, wellness, and entertainment to create floral environments that feel intentional, elevated, and integrated into the overall experience.
Our work spans brand activations, product launches, client dinners, editorial tablescapes, and large-scale installations. We approach each project as a collaboration — translating briefs into sculptural floral moments that support narrative, atmosphere, and guest experience.
Whether clients prefer to be closely involved or to hand over the reins entirely, LilyFête is known for being a dependable, detail-oriented creative partner. We understand timelines, approvals, and production realities, and pride ourselves on delivering work that feels thoughtful, confident, and resolved.
From concept through execution, we handle the details — so you can focus on the bigger picture and enjoy the fête.